Michael Price, Chief Operating Officer of inov-8, joins Danni Chalmers and Michelle Waller to plant trees at Staveley Woodland
Run for the Hills Challenge supports carbon reduction projects
The Lake District-based brand inov-8 has donated a further £2,400 to Cumbria Wildlife Trust
The donation comes from the inov-8 Christmas and New Year challenge and follows on from their earlier donation to the Trust of £9,600, from a Green Friday sales initiative last November.
The inov-8 ‘Run For The Hills’ challenge encouraged people to get out and run during the Christmas period, and in doing so help raise money for our carbon reduction projects, which include planting trees and restoring peatbogs.
Michelle Waller, Senior Development Officer for Cumbria Wildlife Trust, said: “We're delighted to receive another generous donation from inov-8 and are very grateful to all those runners who took part in their Christmas and New Year challenge, to help raise funds for the Trust.
“This donation will contribute towards planting over 2,000 trees at Staveley Woodlands over the next year. It will also help to keep Foulshaw Moss Nature Reserve a healthy, functioning peatbog. The 350-hectare site at Foulshaw alone locks away over 5,300 tonnes of carbon dioxide each year.
“Restoring peatbogs is our best weapon against climate change because they lock away harmful CO2, so that it doesn’t leak back into the atmosphere.
“Healthy peatlands full of bogs are actually the UK’s largest carbon store – they lock away 28.5 million tonnes of CO2 in the Lake District alone."