Along with producing delicious golden oats, loving and protecting nature has always been at the heart everything we do at Jordans. Caring for the environment is as much a part of our DNA as making great-tasting cereals, and we have our founders Bill and David Jordan to thank for that.
They started us on our journey 49 years ago! Nature provides us with so much, starting with our wonderful ingredients.
To us at Jordans, the relationship between the tasty cereals we make and the environment that we source our ingredients from is symbiotic – so it’s only right that we are there for nature too!
Nature, however, is in big trouble. According to the State of Nature report, one in seven native UK species face extinction and 40% are in decline.
In particular, the farmland creatures that so many of us have grown up with are trouble. 70% of UK land is farmed, meaning that the way farmland is managed has a big impact on wildlife.
Farmland birds, for example, have seen sharper declines than those in any other habitat – but it doesn’t have to be this way. For 30 years now, our oat farmers have been making space for wildlife on their farms at the request of Jordans.