Standing up for wildlife

To support and encourage action to create an environment in Cumbria richer in wildlife, prevent further losses of species, wildlife habitats and geological features and encourage their sustainable management

Creating and enhancing wildlife havens

To acquire and manage a network of high quality nature reserves which are accessible and which contribute to the conservation of Cumbria's most important habitats.

Inspiring people about the natural world

To create activities and experiences aimed at helping people of all ages to understand and appreciate the natural worlds and encourage people to take action to conserve and improve it.

Recognition and respect for our role and work

To ensure recognition as the organisation which conserves wildlife in Cumbria.
To ensure an increase in the awareness of conservation issues.

Membership

To create a large active, involved and well-informed membership of the Trust.

Growing our resources for action and advocacy

To raise sufficient funds to implement the Trust's aims, objectives and targets.

Organisation and structure

To be efficient and well organised.

Finance

To be cost effective and financially stable while using the Trust's funds for the proper purposes and in accordance with the Charity Commissioner's rules.